The 30% fee is a financial burden for game developers who sell large volumes of in-app purchases. And because of hefty fees, Apple made more profits off of games than some of the most reputable gaming companies who designed them.įor example, in 2019, Apple generated $2 billion more in operating profit than Nintendo, Microsoft, Sony, and Activision Blizzard- combined. Note: For fiscal years ending in SeptemberĪs the data above shows, a majority of Apple’s App Store revenue comes from games. Here’s a look at the company’s estimated gaming revenue from 2018 to 2020: YearĪpple’s Estimated App Revenue from Gaming Through this significant fee structure, Apple has seen its gaming revenue steadily increase over the last few years. So how does Apple generate all this money from gaming? A key driver of Apple’s gaming revenue is the 30% fee it collects from all app spending, including in-app purchases, subscriptions, and premium app fees. In 2020, Apple generated an estimated $13.5 billion dollars in gaming revenue-even though the tech giant doesn’t actually make any games or gaming consoles. Visualizing Apple’s Rising Gaming Revenue
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